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When you hear “business software” or “reporting” you may think of binders filled with spreadsheets, charts and footnotes. Perhaps conference rooms filled with executives who are slogging through slide presentations. What’s missing from these photos is the potential for business value creation.

That’s changing thanks to a handful of digital technologies that are combining to revolutionize the future of reporting. Machine learning and cognitive technologies will take over the tedious work of collecting data, making reports, and then distributing them. Human workers are free to do more interesting things.

Utilizing pricing based on usage can also help teams get more value from their data. This approach allows companies to better match the value of data to their expenses by reducing the cost of accessing it.

To win in the Age of Connected Work, software companies need to rethink the fundamentals that guide their approach to creating, distributing and price their products. The winners in this new era will evolve what it means to be product-led in the most literal sense of the word and will use their products as engines for customer acquisition and retention as well as expansion. This will require a re-evaluation of strategic approach and a determination to expand “as-a service” offerings beyond membership fees. It will also require incorporating PLG principles into the way they design, construct and distribute their products. To stay ahead of the curve, companies will have to build an extensive technology ecosystem that offers the design, stewardship and governance required to leverage data as an asset.